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Communications Essentials for Charities
Introduction to the Course
Welcome to the Course (2:10)
Learning Goals (4:58)
Tailoring your Marketing Message
Introduction (2:28)
Audience Segmentation (7:11)
Audience Persona's (4:26)
Choosing the Right Comms Channels (4:35)
Frequently Asked Questions (4:35)
Key Points (2:07)
Articulating your Vision, Mission & Values
Introduction (4:36)
Your Mission (6:52)
Your Vision (5:24)
Your Values (6:00)
Frequently Asked Questions (3:42)
Key Points (2:37)
Setting SMART Objectives & KPI's
Introduction (3:11)
Understanding SMART KPI's & Objectives (6:38)
The KPI Process (5:13)
Monitoring your KPI's (5:53)
Frequently Asked Questions (3:11)
Key Points (1:51)
Developing your Communication Channels
Introduction (2:26)
Diversifying your Channels (9:15)
Defining your Goals (4:53)
Creating Compelling Content (6:34)
Measuring your Results (7:20)
Frequently Asked Questions (2:35)
Key Points (2:09)
Tools for Creating Effective Newsletters
Introduction (4:21)
Building a Mailing List (6:38)
Designing your Copy (8:31)
Newsletter Tools (9:59)
Frequently Asked Questions (3:21)
Key Points (1:33)
Writing Impactful Case Studies
Introduction (3:29)
The Purpose (8:30)
Choosing a Compelling Story (3:21)
Structuring your Case Study (5:46)
Frequently Asked Questions (3:09)
Key Points (1:57)
End of Course Summary
What have we Learnt (2:13)
End of Course Assessment (1:06)
Thank you and Where Next (1:18)
Creating Compelling Content
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